Advertising / Brand Extension
Football fans can truly “get inside” the big game at this week-long event hosted by the NFL that includes interactive games, activities, and a chance to meet favorite players. This ad campaign is seen throughout the host city weeks leading up to the Super Bowl.
The Super Bowl Experience happens during the week of the Super Bowl and the campaign has run during the 2015-2024 Super Bowl seasons in each corresponding city.
From Concept to Reality
The concept represents a fantasy team of kids playing out activities that happen at the event – all inside of a football. The digital illustrators from Milky Tea made the 3D football and characters come to life.
*Project created and produced at Blind Society.