Brand Identity / Environmental
This fast-casual restaurant chain is built on great food, atmosphere and community. The brand is defined with playful graphic elements, hand-drawn illustrations, and textures that reflect the artisanal experience.
Mural design spelling out ‘Wildflower’ with photos of items relating to the restaurant and fresh food.
Brand touchpoints
- Environmental design
- Signage and way-finding
- Point of sale
- Seasonal menu signage
- Printed menus
- Kid’s menus
- Promotional signage
- Product packaging
- Bag design
- Community outreach campaigns
- Email marketing
- Website
- Gift Cards
- Social Media
Takeout bag
Developing seasonal menus and promotions are large part of managing the brand.
Six times a year, new menu items are introduced via custom-themed designs including product photography, menu designs, in-store signage, point of sale, table displays as well as social and online channels.
It has been an honor to be an integral part of developing this restaurant brand as it has grown to 16 locations throughout Arizona.
Coffee cup designs
Custom printed bread bags
Gift card designs
Takeout box belly band
*Project created and produced at Fervor Creative.