Branding / Design
Building a cohesive global brand for Captial Group includes working with key associates to develop omnichannel marketing materials that are informative, impactful, and designed for the entire customer journey. Highlights include projects for the ESG and Global Brand teams.
ESG Brochure
Cover and inside spread
This brochure has been an impactful communication tool for investment professionals by illustrating how Capital Group integrates environmental, social and governance issues into their investment approach.
- Includes a circular infographic explaining the three-part integration process
- Digital and printed versions created
Spread featuring ESG integration infographic
Last spread and back cover
Sustainability Report
This report features Capital Group’s global associates and their dedication to DE&I, improving the lives of others, and being good stewards of the environment. A flexible design system was developed that allows for spotlighting associates and initiatives alongside in-depth content, policies, and data visualization. I served as the design lead, art director, and production coordinator.
- Digital brochure, 68 pages
- Select spreads featured below
Cover design, photography art direction
Quote / table of contents
Letter from CEO / quote
Q&A
At-a-glance
Culture / spotlight
Chapter divider
DE&I progress and goals
Spotlight / initiative
Capital Cares / spotlight
Global Brand projects
Pride events: poster and flyer
Summer associates social media campaign
*Projects created and produced at Captial Group