Branding / Design
Building a cohesive global brand for Captial Group includes working together with key associates to develop omnichannel marketing materials that are informative, impactful, and designed for the entire customer journey. Highlights include projects for the ESG and Global Brand teams.
ESG at CG Brochure 2023
Cover and inside spread
The ESG at CG brochure is an overview of how Captial Group integrates material environmental, social and governance issues into the investment process.
- Includes a circular infographic explaining the three-part integration process
- Digital and printed versions created
- Receiving positive feedback from investment professionals that this has been an excellent communication tool
Spread featuring ESG integration infographic
Last spread and back cover
Diversity, Equity & Inclusion and Sustainability Report for 2022
This report features Capital Group’s global associates and their dedication to DE&I, improving the lives of others, and being good stewards of the environment. A flexible design system was developed that allows for spotlighting associates and initiatives, while at the same time showing more in-depth content, policies, and data visualization. As Lead Designer and Art Direction Lead for the project, I worked with onshore and offshore design teams to produce.
- Digital brochure, 68 pages
- Select spreads featured below
Cover design, photography art direction
Quote / table of contents
Letter from CEO / quote
Q&A
At-a-glance
Culture / spotlight
Chapter divider
DE&I progress and goals
Spotlight / initiative
Capital Cares / spotlight
Global Brand projects
Pride events: poster and flyer
Summer associates social media campaign
*Projects created and produced at Captial Group