Brand Identity / Environmental
This fast-casual restaurant chain is built on great food, atmosphere and community. The brand is defined with playful graphic elements, hand-drawn illustrations, and textures that reflect the artisanal experience.
Mural design spelling out ‘Wildflower’ with photos of items relating to the restaurant and fresh food.
Brand touchpoints
- Environmental design
- Signage and wayfinding
- Point of sale
- Seasonal menus
- Printed menus
- Kid’s menus
- Promotional signage
- Product packaging
- Bag design
- Community outreach campaigns
- Email marketing
- Website
Takeout paper bag
Developing seasonal menus and promotions are large part of managing the brand.
Six times a year, new menu items are introduced and promoted via product photography, themed menu designs, web promotion, in-store signage, point of sale, and table displays.
It has been an honor to be an integral part of developing this restaurant brand during the growth of six locations.
Coffee cup designs
Custom printed bread bags
Gift card designs
Takeout box belly band
*Project created and produced at Fervor Creative.